The Beverage Biz Podcast

The Beverage Biz | Episode 9 | Ballad Brewing

In this episode of The Beverage Biz podcast, we sit down with Christopher Sadler, the visionary behind Three Roads Brewing and Ballad Brewing, to dive deep into the business of building a brewery powerhouse in Virginia. From the challenges of managing multiple brands to the power of community-focused taprooms, Chris shares his journey from real estate to brewing and how he's creating a two beloved beer brands in the area.You'll hear about the innovative strategies behind running multiple breweries, branding challenges, and the evolving craft beverage market. Whether you're a brewery owner, a beer lover, or a marketing enthusiast, this episode is packed with valuable insights.🔔 Don’t forget to subscribe for more interviews with industry leaders in the craft beverage world!Chapters:00:00 Introduction00:47 Welcome to Ballad Brewing’s Historic Space01:09 The Story Behind Ballad Brewing and Three Roads Brewing02:22 Brewing Community Development in Farmville, VA03:54 Expanding to Lynchburg and Danville04:16 Balancing Multiple Brewery Brands06:29 The Decision to Acquire Ballad Brewing07:52 Applying a Successful Playbook to Ballad09:18 Marketing and Branding in Craft Beer11:14 Creating a Community Through Taprooms14:10 Expanding a Local Brewery Brand Regionally15:15 The Importance of Brand Identity17:39 Ballad’s Musical Branding Inspiration21:14 Exploring Expansion Opportunities22:55 The Brewery vs. Restaurant Model26:13 Why Adding Food Options Boosts Revenue27:31 Non-Alcoholic Options: Appealing to Diverse Customers30:01 Competing in a Crowded Beverage Market33:16 Marketing Attribution Challenges in the Industry35:12 Building Brand Familiarity Through Events and Advertising37:55 What’s Next for Ballad BrewingCheck out Ballad Brewing: https://www.balladbrewing.com/Follow Ballad Brewing: https://www.instagram.com/balladbrewing/Check out Three Roads Brewing: https://www.3roadsbrewing.com/Follow Three Roads Brewing: https://www.instagram.com/3roadsbrewingco_farm/Follow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 8 | Heavy Seas Beer

In this episode of The Beverage Biz, we sit down with Caroline Sisson of Heavy Seas Beer. We dive into what it's like managing a multi-state distribution strategy, balancing taproom marketing vs distribution marketing, the strategies behind launching new beer, and so much more. Check out Heavy Seas Beer: https://www.hsbeer.com/Follow Heavy Seas Beer: https://www.instagram.com/heavyseasbeer/Follow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 7 | Big Truck Farm Brewery

In this episode, we sit down with Under Armour Co-Founder and Big Truck Farm Brewery CEO, Kip Fulks. Kip dives into why he wanted to go into an industry he knew nothing about (after leading Under Armour for over 20 years), the challenges to scaling a brewery business, his mindset for success, how he approaches brand marketing vs direct response marketing, and so much more. This is a can't-miss episode!

The Beverage Biz Podcast | Episode 6 | Checkerspot Brewery

In this episode of The Beverage Biz, we sit down with Judy and Rob Neff of Checkerspot Brewing. They explain how they got into the craft brewing space, the importance of finding the right location, why collaborating with other breweries is better than competing with them, and much more. Check out Checkerspot Brewing: https://checkerspotbrewing.com/Follow Checkerspot Brewing: https://www.instagram.com/checkerspotbrewing/Follow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 5 | Peabody Heights Brewery

In this episode of The Beverage Biz, Eddie O'Keefe from Peabody dives into how an event-gone-wrong almost put them out of business a few years ago (and how they bounced back from that!), the importance of taking a stand for what your brand believes in, and much more.Check out Peabody Heights Brewery: https://peabodyheightsbrewery.com/Follow Peabody Heights Brewery: https://www.instagram.com/Peabodyheightsbrewery/Follow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 4 | Waverly Brewing Company

This episode of The Beverage Biz features Melissa Yukna, Founder of Waverly Brewing Company. Melissa and I dive into the Waverly founding story, the challenges of competing with big beer, what it takes to build a successful craft brewery, how to market your brewery without encouraging overconsumption, and much more.Check out Waverly Brewing Company: https://waverlybrewing.com/Follow Waverly Brewing Company: https://www.instagram.com/waverlybrewingcompany/Follow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 3 | Lost Ark Distillery

This episode of The Beverage Biz features Brad Blackwell, CEO and Founder of Lost Ark Distillery. Brad and I dive into how his military experience translated to entrepreneurial success, where he feels the craft distilling industry is headed, the risks of opening a distillery, what it takes to scale, and much more.Check out Lost Ark Distillery: lostarkdistilling.comFollow us on Instagram: https://www.instagram.com/harbormarketing/Work with Harbor Marketing Agency: harbormarketingagency.com

The Beverage Biz Podcast | Episode 2 | Diamondback Brewing

This episode of The Beverage Biz features Tom Foster, CEO and Co-Founder of Diamondback Brewing. Tom and I dive into their experience opening a new location, the advantages to focusing on scaling tasting room revenue, the challenges of entrepreneurship, marketing strategies, and more.

The Beverage Biz Podcast | Episode 1 | Makayla Meyer

In our debut episode of The Beverage Biz Podcast, Makayla and I dive into:- The differences between brewery, winery, and distillery marketing- Common advertising misconceptions for breweries, distilleries, and wineries- Why Facebook Ads are the best advertising channel for 99% of breweries, distilleries, and wineriesBe sure to like and subscribe if you enjoy the episode!