The Beverage Biz | Episode 9 | Ballad Brewing

In this episode of The Beverage Biz podcast, we sit down with Christopher Sadler, the visionary behind Three Roads Brewing and Ballad Brewing, to dive deep into the business of building a brewery powerhouse in Virginia. From the challenges of managing multiple brands to the power of community-focused taprooms, Chris shares his journey from real estate to brewing and how he's creating a two beloved beer brands in the area.

You'll hear about the innovative strategies behind running multiple breweries, branding challenges, and the evolving craft beverage market. Whether you're a brewery owner, a beer lover, or a marketing enthusiast, this episode is packed with valuable insights.

🔔 Don’t forget to subscribe for more interviews with industry leaders in the craft beverage world!

Chapters:

00:00 Introduction

00:47 Welcome to Ballad Brewing’s Historic Space

01:09 The Story Behind Ballad Brewing and Three Roads Brewing

02:22 Brewing Community Development in Farmville, VA

03:54 Expanding to Lynchburg and Danville

04:16 Balancing Multiple Brewery Brands

06:29 The Decision to Acquire Ballad Brewing

07:52 Applying a Successful Playbook to Ballad

09:18 Marketing and Branding in Craft Beer

11:14 Creating a Community Through Taprooms

14:10 Expanding a Local Brewery Brand Regionally

15:15 The Importance of Brand Identity

17:39 Ballad’s Musical Branding Inspiration

21:14 Exploring Expansion Opportunities

22:55 The Brewery vs. Restaurant Model

26:13 Why Adding Food Options Boosts Revenue

27:31 Non-Alcoholic Options: Appealing to Diverse Customers

30:01 Competing in a Crowded Beverage Market

33:16 Marketing Attribution Challenges in the Industry

35:12 Building Brand Familiarity Through Events and Advertising

37:55 What’s Next for Ballad Brewing

Check out Ballad Brewing: https://www.balladbrewing.com/

Follow Ballad Brewing: https://www.instagram.com/balladbrewing/

Check out Three Roads Brewing: https://www.3roadsbrewing.com/

Follow Three Roads Brewing: https://www.instagram.com/3roadsbrewingco_farm/

Follow us on Instagram: https://www.instagram.com/harbormarketing/

Work with Harbor Marketing Agency: harbormarketingagency.com